Services
Localization
Localization is the cultural adaptation of a product or service to ensure that it is consistent with the specific socio-cultural and legal requirements of a target market.
Localization involves tailoring a product to a specific market in a process that goes beyond translation to address the contemporary and colloquial use of language and cultural nuances, such as notational conventions and differences in symbols, colour associations and payment preferences.
We specialize in advising and helping global companies to deliver international communications cost-effectively and rapidly through a combination of linguistic excellence, quality-driven project management and the innovative use of automation technology.
A localization process involves adapting to the local environment marketing communications such as websites, advertising campaigns, company and product brochures, magazines and newsletters, sales presentations, user handbooks, instruction manuals, press releases and articles, datasheets, CD-ROMs and direct mailers.